- The company established a strong brand with an impressive presence on social media and became a multi-award winner in their industry.
- With mounting high street pressure, the kids wear retail landscape changed in recent years. Competition for sales intensified. Towards the end of 2022, production delays resulted in the company being unable to offers sales of new collections and sales of core stock items were restricted at a time when cashflow relied on them.
- The company was unable to afford to continue trading. The directors sought help and advice from The Business Debt Advisor. After reviewing the viability of onward trading, it was decided that the best option for the company was for the company to be placed into Liquidation. A sale of the business stock, and intellectual property was negotiated with the help of The Business Debt Advisor team which resulted in the maximum possible realisations for creditors and a legacy for the once well-performing brand.
Online Retailer of Baby Clothes (Liquidation)
The company commenced trading in 2014 with the intention of promoting sales of baby
clothes with a focus on environmental responsibility.
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